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MARCH 13-16, 2027 | AUSTIN, TX


EXPLORE ACTIVATION AND EVENT OPPORTUNITIES AT SXSW EDU

03-11-2026_LEGO® Education Computer Science & AI- The Future of CS & AI_Bob Johnson_020

LEGO EDUCATION, SXSW EDU 2026

BRING YOUR
BRAND TO LIFE

Activate your brand at SXSW EDU with interactive, creative and inspiring experiences that capture the attention of your target audience and resonate throughout the year. From thought-provoking installations to memorable parties, this opportunity allows you to connect with educators, innovators, and changemakers in dynamic ways.

GET THE 2027 MARKETING DECK TODAY

SXSW EDU ACTIVATION OFFERINGS

Put your brand in front of those who matter most. With interactive, creative and inspiring experiences, you can bring your brand to life, and capture the attention of influential SXSW EDU attendees. SXSW EDU offers your brand a platform to shape the experience and lead impactful dialogue. Whether you're launching a product, showcasing new work, or highlighting cutting-edge education technology, these pre-designated spaces offer endless opportunities to connect with the community and leave a lasting impression.
Official Event

03-04-25_Gates Foundation Happy Hour_Alicia Skillman 67SXSW EDU offers organizations the opportunity to host an event designed to promote their unique services and maximize the attendee experience. Only official SXSW EDU parties, lounges, or events are listed in SXSW EDU schedules, which allows attendees to add them to their personalized schedules.


 

Activations and Lounges

03-04_Work Reimagined Track Reception_Jon Currie_01Introduce your brand’s innovative products and services to SXSW EDU registrants in a creative and dynamic space. Open to registrants during programming hours, lounges and conference venue activations offer an opportunity to engage with attendees directly in an environment curated entirely by you. Your footprint will be strategically located to take advantage of natural conference foot traffic and downtime between conference sessions, with some sponsors choosing to treat attendees to refreshing hospitality - which always goes a long way!

Expo

EDUExpo_VirginiaHernandez-1-03052025The SXSW EDU Expo serves as the central hub for innovations in learning. The dynamic space features curated programming and networking, alongside interactive exhibits showcasing what’s next and new in education.



 

Parties

03-12-26_Imaginable Futures- Crossover Day Mixer_Alicia Skillman _ DSC00725SXSW EDU is more than a just a conference, it’s a chance to make meaningful connections with key industry professionals. And our thoughtfully curated parties can help break the ice! The Crossover Community Mixer is ideal for brands looking to engage with both the SXSW EDU and SXSW attendees. The Early Bird Social and Opening Party set the stage for strong first impressions and early relationship-building. The Movers & Shakers Happy Hour offers exclusive access to SXSW EDU's Advisory Board, keynote and featured speakers, and members of the press. And no SXSW EDU experience is complete without the beloved annual Beats & BBQ social—a favorite tradition and a standout sponsorship opportunity.

Are you interested in any of these products and want to talk to an Account Executive ASAP?

QUICK ATTENDANCE STATS

11,724

Total 2026 Attendees

130

2026 Media/Press Attendance

43

Countries Represented by Attendees

Notable SXSW EDU Activation Partners

EDU Sponsor Array

The booth provided us with a physical presence to engage with attendees, showcase our work, and have one-on-one conversations that spark connections and deeper interest in what we do.

- Stefanie Hausman, Director of Learning Design & School Success, NAF
2025 EDU Expo Booth

CONNECT WITH AN ACCOUNT EXECUTIVE

Fill out this form and one of out Account Executives will reach out to you within 2-3 business days.

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