BRING YOUR
BRAND TO LIFE
Activate your brand at SXSW EDU with interactive, creative and inspiring experiences that capture the attention of your target audience and resonate throughout the year. From thought-provoking installations to memorable parties, this opportunity allows you to connect with educators, innovators, and changemakers in dynamic ways.
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SXSW EDU ACTIVATION OFFERINGS
Official Event
SXSW EDU offers organizations the opportunity to host an event designed to promote their unique services and maximize the attendee experience. Only official SXSW EDU parties, lounges, or events are listed in SXSW EDU schedules, which allows attendees to add them to their personalized schedules.
Activations and Lounges
Introduce your brand’s innovative products and services to SXSW EDU registrants in a creative and dynamic space. Open to registrants during programming hours, lounges and conference venue activations offer an opportunity to engage with attendees directly in an environment curated entirely by you. Your footprint will be strategically located to take advantage of natural conference foot traffic and downtime between conference sessions, with some sponsors choosing to treat attendees to refreshing hospitality - which always goes a long way!
Expo
The SXSW EDU Expo serves as the central hub for innovations in learning. The dynamic space features curated programming and networking, alongside interactive exhibits showcasing what’s next and new in education.
Parties
SXSW EDU is more than a just a conference, it’s a chance to make meaningful connections with key industry professionals. And our thoughtfully curated parties can help break the ice! The Crossover Community Mixer is ideal for brands looking to engage with both the SXSW EDU and SXSW attendees. The Early Bird Social and Opening Party set the stage for strong first impressions and early relationship-building. The Movers & Shakers Happy Hour offers exclusive access to SXSW EDU's Advisory Board, keynote and featured speakers, and members of the press. And no SXSW EDU experience is complete without the beloved annual Beats & BBQ social—a favorite tradition and a standout sponsorship opportunity.
QUICK ATTENDANCE STATS
11,724
Total 2026 Attendees
130
2026 Media/Press Attendance
43
Countries Represented by Attendees
Notable SXSW EDU Activation Partners

The booth provided us with a physical presence to engage with attendees, showcase our work, and have one-on-one conversations that spark connections and deeper interest in what we do.
- Stefanie Hausman, Director of Learning Design & School Success, NAF
2025 EDU Expo Booth
