
BRING YOUR
BRAND TO LIFE
Activate your brand at SXSW EDU with interactive, creative and inspiring experiences that capture the attention of your target audience and resonate throughout the year. From thought-provoking installations, branded lounges, and more, this opportunity allows you to connect with educators, innovators, and changemakers in dynamic ways.
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SXSW EDU ACTIVATION OFFERINGS
Lounge
By sponsoring a SXSW EDU Lounge, your brand can provide a relaxing environment for registrants to network and take a break. Open to registrants during programming hours, lounges are located throughout SXSW EDU venues and offer an opportunity for activation and brand awareness. Sponsors gain significant exposure by customizing the space and offering refreshing hospitality.
Official Event
SXSW EDU offers organizations the opportunity to host an event designed to promote their unique services and maximize the attendee experience. Only official SXSW EDU parties, lounges, or events are listed in SXSW EDU schedules, which allows attendees to add them to their personalized schedules.
Conference Venue Activations
Put your brand at the center of the action with an EDU Conference Venue Activation. Strategically placed to take advantage of the conference's high volume foot traffic, your brand's custom activation will have strong visibility and engagement opportunities with attendees.
Expo
The SXSW EDU Expo serves as the central hub for innovations in learning. The dynamic space features curated programming and networking, alongside interactive exhibits showcasing what’s next and new in education.
QUICK ATTENDANCE STATS
10,800+
Total 2025 Attendees
5298
2025 Public Expo Attendance
77%
Play a role in purchasing decisions for their institutions or organization
Recent SXSW EDU Activators IncludeS

The booth provided us with a physical presence to engage with attendees, showcase our work, and have one-on-one conversations that spark connections and deeper interest in what we do.
- Stefanie Hausman, Director of Learning Design & School Success, NAF
2025 EDU Expo Booth