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MARCH 9-12, 2026 | AUSTIN, TX


EXPLORE OPPORTUNITIES TO ACTIVATE AT SXSW EDU

EDU 2025 - Activations
Lego Activation SXSW EDU 2025

LEGO EDUCATION LOUNGE, SXSW EDU 2025

BRING YOUR
BRAND TO LIFE

Activate your brand at SXSW EDU with interactive, creative and inspiring experiences that capture the attention of your target audience and resonate throughout the year. From thought-provoking installations, branded lounges, and more, this opportunity allows you to connect with educators, innovators, and changemakers in dynamic ways.

GET THE 2026 MARKETING DECK TODAY

SXSW EDU ACTIVATION OFFERINGS

Put your brand in front of those who matter most. With interactive, creative and inspiring experiences, you can bring your brand to life, and capture the attention of influential SXSW EDU attendees. SXSW EDU offers your brand a platform to shape the experience and lead impactful dialogue. Whether you're launching a product, showcasing new work, or highlighting cutting-edge education technology, these pre-designated spaces offer endless opportunities to connect with the community and leave a lasting impression.
Lounge

03-04-2025_LegoEducationCuriosityPark_ShannonJohnston-5By sponsoring a SXSW EDU Lounge, your brand can provide a relaxing environment for registrants to network and take a break. Open to registrants during programming hours, lounges are located throughout SXSW EDU venues and offer an opportunity for activation and brand awareness. Sponsors gain significant exposure by customizing the space and offering refreshing hospitality.

 

 

Official Event

03-04-25_Gates Foundation Happy Hour_Alicia Skillman 67SXSW EDU offers organizations the opportunity to host an event designed to promote their unique services and maximize the attendee experience. Only official SXSW EDU parties, lounges, or events are listed in SXSW EDU schedules, which allows attendees to add them to their personalized schedules.


 

Conference Venue Activations

03-04_Work Reimagined Track Reception_Jon Currie_01Put your brand at the center of the action with an EDU Conference Venue Activation. Strategically placed to take advantage of the conference's high volume foot traffic, your brand's custom activation will have strong visibility and engagement opportunities with attendees. 



 

Expo

EDUExpo_VirginiaHernandez-1-03052025The SXSW EDU Expo serves as the central hub for innovations in learning. The dynamic space features curated programming and networking, alongside interactive exhibits showcasing what’s next and new in education.



 

Are you interested in any of these products and want to talk to an Account Executive ASAP?

QUICK ATTENDANCE STATS

10,800+

Total 2025 Attendees

5298

2025 Public Expo Attendance

77%

Play a role in purchasing decisions for their institutions or organization

Recent SXSW EDU Activators IncludeS

EDU Sponsor Array

The booth provided us with a physical presence to engage with attendees, showcase our work, and have one-on-one conversations that spark connections and deeper interest in what we do.

- Stefanie Hausman, Director of Learning Design & School Success, NAF
2025 EDU Expo Booth

CONNECT WITH AN ACCOUNT EXECUTIVE

Fill out this form and one of out Account Executives will reach out to you within 2-3 business days.

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